Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/07156_Field_TCUM T721.txt

Text File | 1996-04-10 | 1KB | 16 lines

although getting his act on the air may require much high-
pressure organization. Castro may be a case in point.
According to Tad Szulc’s story on “Cuban Television’s One-man
Show” (The Eighth Art ), “in his seemingly improvised ‘as-I-go-
along style’ he can evolve politics and govern his country-right
on camera.” Now, Tad Szulc is under the illusion that TV is a
hot medium, and suggests that in the Congo television might
have helped Lumumba to incite the masses to even greater
turmoil and bloodshed.” But he is quite wrong. Radio is the
medium for frenzy, and it has been the major means of hotting
up the tribal blood of Africa, India, and China, alike. TV has
cooled Cuba down, as it is cooling down America. What the
Cubans are getting by TV is the experience of being directly
engaged in the making of political decisions. Castro presents
himself as a teacher, and as Szulc says, “manages to blend
political guidance and education with propaganda so skillfully